NAB Show

NAB Show

Session.

The AI Audio Revolution: Intelligent Broadcast Workflows and Creative Production Reimagined

This session features two complementary panels exploring how AI is transforming audio—from live broadcast to music and spoken-word creation. The first is a fireside chat that examines AI-driven sound isolation, array microphone technologies, and emerging agent-based workflows that simplify complex live mixes and elevate coverage of the moments that matter most – all from the experts at Shure. The second panel expands the lens to creators and media companies, showcasing how AI accelerates music production, voice generation, localization, and spoken-word workflows while reshaping licensing and business models. Together, these discussions reveal how intelligent audio tools are redefining production speed, creativity, and storytelling across the industry.

Subsessions

  • AI in Broadcast Audio: From Sound Isolation to Intelligent Coverage

    Sunday, April 19 | 2 – 2:30 p.m. | N261

    Bill Oakley, Chad Wiggins, John Clark

    Broadcast audio is evolving, with AI opening new ways for engineers to capture the moments that matter most. This fireside chat explores how AI-driven sound isolation brings forward gameplay action, dialogue, and commentary with greater consistency while keeping crowd and venue noise natural and controlled. The session also looks at how array microphone technologies and software-defined coverage are expanding how sound can be captured and shaped in live production. Looking ahead, panelists will discuss emerging AI agent-based workflows, where intelligent assistants translate operator intent into fast, coordinated adjustments across complex audio setups. These tools simplify interaction with technology, helping engineers stay focused on shaping the mix and telling the story. Attendees will leave with a clear view of what AI delivers today, what comes next, and how intelligent audio workflows can elevate broadcast production.

  • Audio AI for Creators: How Music and Spoken Word Are Being Reimagined

    Sunday, April 19 | 2:30 – 3 p.m. | N261

    Jessica Powell, Shari Reich, Sherri Hendrickson

    Audio AI is rapidly becoming a core part of modern content creation—enabling teams of all sizes to produce high-quality music, narration, and spoken-word experiences faster than ever before. This panel brings together product leaders, creators, and media innovators to discuss the business impact of this shift and the tools that are defining the future of creative production. The conversation opens with how creators are using AI to speed up and expand traditional workflows: generating vocal tracks, exploring new musical ideas, creating voiceovers at scale, cleaning noisy recordings, and producing variations in seconds. Panelists highlight real examples from music production, podcasting, advertising, audiobooks, and creator-driven media, showing how AI reduces bottlenecks and unlocks more iterative creativity. Next, the discussion turns to spoken word use cases—from automating narration for long-form content, to building multi-language versions of videos, to creating consistent character voices for games and interactive stories. Panelists explore the rising demand for synthetic voices and the business value of being able to produce, revise, and localize content instantly. In the music domain, panelists examine how AI tools support ideation, vocal performance, demo creation, arrangement assistance, sound design, and remixing. They address emerging trends such as voice models licensed from artists, AI-powered collaboration suites, and hybrid workflows where human creativity is enhanced—not replaced—by generative tools. The panel also covers market dynamics: how rights and licensing are evolving, what professional creators expect from high-quality AI audio tools, and where media companies are seeing early returns on investment. Finally, panelists share predictions about the next stage of audio AI—personalized voices, interactive music, real-time performance tools, and fully AI-assisted production pipelines. Attendees will leave with a clear view of how audio AI is reshaping content creation—and how to adopt these tools strategically in music and spoken-word production.

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