Janel Downing is Director of Sales & Business Development for the Americas at CAMB.AI, where she leads partnerships with sports organizations, broadcasters, and media technology companies to scale global sports distribution through AI-powered localization. Her work focuses on enabling live sports to reach new audiences through multilingual commentary, real-time translation, and localized content experiences that deepen fan engagement.
With nearly two decades in international media, Janel has held senior roles at BBC Studios and All3Media International, specializing in global rights strategy, content licensing, and multi-platform distribution. She brings a strong track record in structuring international deals and expanding premium content and sports properties internationally.