Irad Eyal is a serial entrepreneur and veteran reality tv producer with 25 years of experience and hits like Southern Charm on Bravo and Floor Is Lava on Netflix. In 2024, Irad tapped his engineering background to launch Quickture, an AI story building engine for professionals. Quickture revolutionizes the editing process, allowing editors and producers to finally work on the level of story, instead of clips and frames. Quickture fits into the professional workflow, integrating seamlessly with Avid Media Composer and Adobe Premiere Pro.