Irad Eyal is an entrepreneur and veteran reality tv producer with 25 years of experience creating and producing hits like FLOOR IS LAVA on Netflix. In 2024, launched Quickture, an AI video editing engine for professionals. Quickture revolutionizes the editing process, allowing editors and producers to work on the level of story. It fits into the professional workflow, integrating seamlessly with Avid Media Composer and Adobe Premiere Pro.