Deron Guidrey is a media executive and co-founder of PlayersTV, an athlete-led media network focused on creating original lifestyle IP and entertainment beyond live game coverage. He has helped build PlayersTV into a multi-platform business with distribution reaching more than 300 million households and a network of more than 70 athlete investors and partners across major professional sports.

Guidrey has played a key role in shaping PlayersTV’s growth across content, distribution, advertising, and audience engagement, focusing on creating authentic opportunities for brands and agencies to connect with audiences through athlete-led programming. His work creates more authentic, culturally relevant opportunities for brands, agencies, and fans, while helping athletes expand their platforms.