Brad Smith, EVP and CFO, Cox Media Group

Brad Smith brings to CMG almost two decades of TV industry experience with a focus on helping to advance the broadcast TV model in multiple finance, strategy and operational roles during his career. In 2024, Smith assumed the role of CFO overseeing all finance, accounting, tax and treasury activities as well as helping to drive the business forward by embracing automation and process improvements in key areas. In his prior role, Smith oversaw all the corporate finance, FP&A and analytics for CMG for the TV, radio, digital and corporate businesses. His skill set allows him to work across the organization to identify opportunities to drive value and re-invest into the business.

Prior to his current role, Smith was the SVP and co-founder of VIDEA, an automation and data driven technology platform that helped television broadcast groups, advertising agencies and advertising firms buy and sell advertising in a more efficient and data-focused manner. In that role, Smith oversaw the sales, revenue management, operations, data science and finance areas and also served as a liaison with its customers to ensure that VIDEA’s products and services positively impact the greater advertising ecosystem. VIDEA was owned by CMG prior to CMG’s sale to Apollo.

Before that Smith spent four years at Cox Reps as senior vice president of finance and operations. He has also held leadership positions at GE, NBC Universal and Four Points Media. Smith is a member of TVB and holds a degree in economics from Hobart College. He is married with three boys, and when he is not helping to steer the direction of CMG, he is usually coaching or cheering on one of his boys on the baseball, soccer or lacrosse fields.