League and brand leaders discuss what’s next for women’s sports to elevate the accelerating industry into an enterprise go-to.

Women’s sports are experiencing unprecedented momentum, driven by landmark media partnerships, increased brand investment, and rising fan demand across broadcast, streaming, and social platforms. This session brings together league commissioners and senior brand leaders to examine what’s driving the surge in investment, viewership, and cultural relevance, and what must happen next to sustain long-term growth and equity. Panelists will explore how today’s commercial and media decisions, including rights strategy, sponsorship models, and distribution choices, can convert recent momentum into durable, long-term enterprise value.

Discussion will explore:

How commissioners and major brand partners are evaluating media rights, distribution platforms, and global expansion opportunities
What brands and agencies need from women’s leagues to justify sustained, scaled investment
How sponsorship, licensing, and partnership models must evolve to move beyond “pilot programs” and one-off campaigns
Where leagues and advertisers can better align on data, measurement, and ROI to accelerate long-term growth

About NAB

The NAB Show is the world’s leading conference for media, entertainment, and technology executives, bringing together senior leaders from broadcasters, streaming platforms, studios, and rights holders to shape the future of content and distribution. The show’s 2026 sports summit program will focus heavily on how live sports and premium content are evolving across global platforms, making this an ideal forum for a forward-looking discussion on rights, reach, and revenue. This session is designed to convene decision-makers who are actively shaping the industry.