A global snapshot of where major sports leagues stand on media rights, platform distribution, and how fragmented viewership is shaping the next wave of revenue models.

As sports media enters a period of structural transformation, leagues, broadcasters, and streaming platforms are rethinking how rights are packaged, distributed, and monetized across an increasingly fragmented ecosystem. This session examines how shifts in consumer behavior, global streaming adoption, and platform competition are redefining the relationship between reach, exclusivity, and long-term value. Bringing together leaders shaping the future of sports distribution, the discussion will explore how media strategy is evolving from traditional broadcast models toward more flexible, audience-centric approaches.

This discussion will explore:

How major leagues and platforms are reassessing media rights structures in a multi-platform, global marketplace
The tradeoffs between scale, exclusivity, and accessibility in driving sustainable fan growth
How fragmentation, bundling, and direct-to-consumer models are reshaping revenue and valuation
What the next generation of sports media partnerships will look like as streaming becomes central to distribution

About NAB

The NAB Show is the world’s leading conference for media, entertainment, and technology executives, bringing together senior leaders from broadcasters, streaming platforms, studios, and rights holders to shape the future of content and distribution. The show’s 2026 sports summit program will focus heavily on how live sports and premium content are evolving across global platforms, making this an ideal forum for a forward-looking discussion on rights, reach, and revenue. This session is designed to convene decision-makers who are actively shaping the industry.