How personalization, new content formats, and hybrid physical-digital experiences are keeping the modern fan connected to sport year-round, wherever they are.

As fan behavior evolves across generations and geographies, leagues, teams, and media partners are rethinking what it means to deliver a compelling sports experience. From immersive in-venue innovations to personalized digital engagement and second-screen interactivity, the modern fan journey now extends far beyond the game itself. This session explores how emerging technologies, new content formats, and data-driven insights are redefining how sports organizations attract, engage, and retain audiences in an increasingly competitive entertainment landscape.

This discussion will explore:

• The role of personalization, interactivity, and real-time data in deepening fan engagement
• How teams and media companies are designing seamless experiences across stadium, broadcast, and digital touchpoints
• How new technologies, from immersive media to connected venues, are reshaping live and remote viewing
• Where monetization opportunities emerge as fan expectations shift toward more participatory experiences

About NAB

The NAB Show is the world’s leading conference for media, entertainment, and technology executives, bringing together senior leaders from broadcasters, streaming platforms, studios, and rights holders to shape the future of content and distribution. The show’s 2026 sports summit program will focus heavily on how live sports and premium content are evolving across global platforms, making this an ideal forum for a forward-looking discussion. This session is designed to convene decision-makers who are actively shaping the industry.