NAB Show

NAB Show

Session.

Millions of Fans, 7,000 AI Highlight Clips a Week: Inside the PGA TOUR’s Video Playbook

Monday, April 20 | 10:45 – 11:15 a.m. | W209-W210

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What does it take to make a golf fan in Seoul and one in São Paulo feel like they’re watching the same moment, on their best screen, right when it happens? The PGA TOUR figures that out every single week. Seven thousand AI-generated highlight clips. Live streams across dozens of markets. A 165,000 sq ft production facility that has to hold up whether it’s a quiet Tuesday or the kind of Sunday where everyone’s watching at once. This session will detail how the PGA TOUR manages a stack of multiple technology partners and what it takes to deliver for a global fan base at this scale.

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