As broadcast operations shift to software-defined, cloud-scaled infrastructure, performance depends on efficient compute, predictable networking, and resilient control workflows. This session connects three key building blocks: high-throughput GPU and inter-node memory sharing for real-time media processing and emerging Media Exchange Layer architectures; quality-on-demand network prioritization using open network APIs to protect critical video feeds across shared and constrained networks; and the readiness of cloud-based Master Control Room operations built around compressed-domain processing, hitless switching, and scalable stream conditioning. Together, these papers outline how modern media infrastructure can deliver broadcast-grade reliability at scale.