NAB Show

NAB Show

Session.

How the PGA TOUR Teed Up Automated Broadcast Production

Tuesday, April 21 | 3:45 – 4:15 p.m. | W3643 Sports Theater

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In this session you’ll learn how the PGA TOUR was able to automate live broadcast production utilizing an events driven by the Shotlink Scoring Platform and Agentic AI. Discover how real-time shot data and player performance metrics trigger intelligent production decisions, enabling the TOUR to scale coverage across multiple courses simultaneously while maintaining broadcast quality. We’ll discuss the technical architecture that connects scoring events to automated camera selection, graphics generation, and highlight creation – transforming how golf is produced and delivered to millions of fans worldwide.

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