Gray Media is meeting viewers on every screen they own, without losing what makes local content local. Through its partnership with Quickplay, Gray Media has deployed a next-generation streaming platform that unifies 1,300 digital touchpoints across 117 television markets onto a single cloud-native operating system. The solution consolidates 271 live channels and 126 FAST channels under one management layer, delivering frame-accurate playout transitions, zero-latency ad insertion, and automated content formatting for social and mobile distribution.

Gray Media now competes in broadcast, streaming and the creator economy, on the same fields as their modern-day opponents. With their new infrastructure, they are in a prime position to identify high-value moments, create vertical content at scale, and reach audiences well beyond their traditional broadcast footprint. This session will unpack how Gray Media built this system, the lessons learned along the way, and how they plan to win the battle for the future of local viewership.