AI is rapidly transforming the full media pipeline—from how services are tested, to how content is adapted, distributed, and monetized. This session brings together three perspectives on next-generation broadcast and streaming workflows: agentic AI that autonomously performs broadcast-grade QA across Smart TVs and set-top boxes; AI-powered multisensory adaptation that expands accessibility beyond captions and basic audio description; and real-time AI enrichment for live sports, enabling automated ad signaling, metadata extraction, personalization, localization, and enhanced video quality. Together, these presentations show how AI can improve reliability, unlock new audiences, and drive new value across modern video ecosystems.