Media Coverage Guide: AI
Your Guide to Covering AI
Artificial intelligence (AI) is revolutionizing the media and entertainment industry, enhancing storytelling, personalizing viewer experience and streamlining production processes, with research projecting the global AI media and entertainment market to exceed $104.4 billion by 2030. Below are highlights and must-see features of NAB Show that showcase AI’s transformative impact on the industry.
See the Artificial Intelligence Show Guide for a full list of exhibitors, sessions and activations.

Featured AI Sessions
Saturday, April 18
AI at Scale: Transforming Post-Production with Dell, NVIDIA, and Adobe
April 18, 5:15 p.m. | N219-N222
- AJ Bleyer — DGA Director / EP — Advent Films
- Kylee Pena — Product Marketing Manager for Pro Editorial — Adobe
- Rick Champagne — Director of Global Media & Entertainment Industry Strategy and Marketing — NVIDIA
Sunday, April 19
AI as Creator: Who Owns the Future of Hollywood?
April 19, 10:30 a.m. | W1467 Media and Entertainment Theater
- Michael LoFaso — Co-CEO — Rideback and Spuree
- Bryn Mooser — Founder and CEO — Asteria
Powering Intelligent Media: From AI Experimentation to Real‐World Impact
April 19, 10:30 a.m. | N141: Main Stage
- Silvia Candiani — Vice President WW Telecommunications, Media and Gaming — Microsoft
- Ronnie Yates — Engineering GM, Industry Solutions — Microsoft
- Simon Crownshaw — WW Head of Media & Entertainment Strategy — Microsoft
AI and Content’s Next Generation
April 19, 1 p.m. | W214-W215
- Steve Ascher — EVP — A+E Factual Studios
- Gabby Redfern — Group Director Content Services — Sky
- Dana Neves — Senior Operating Officer — Gray Media
- Samira Panah Bakhtiar — General Manager, Media & Entertainment, Games, and Sports — AWS
- Brian McNeill — Co-Founder & Chief Product Officer — Genna
April 19, 4 p.m. | N141: Main Stage
- Ernie Ensign — AVP, News Technology & Operations — Sinclair Broadcast Group
- John Footen — Media Solutions Managing Director — Deloitte Consulting
- Nicole Gallagher — Principal — Deloitte Consulting LLP
- Erin Green — Vice President, Corporate Communications & Public Relations — Docusign
- Jason Williamson — Managing Director — Deloitte Consulting LLP
Making Live Easy-How video conferencing and AI are transforming live production
April 19, 4:15 p.m. | W2457 VideoNext Theater
- Rohit Nagarajan — CEO — Vizrt
- Andy Carluccio — Head of Client Innovation, Zoom — Zoom
Monday, April 20
NBA League Pass: D2C Fan Engagement & The Future with AI
April 20, 9:45 a.m. | W3643 Sports Theater
- Vijay Sajja — Founder and CEO — Evergent
- Ken DeGennaro — EVP, Media Operations & Technology — NBA
Developing an AI Agent Strategy for Media Technology Providers
April 19, 10:30 a.m. | W1333 AWS Theater
- Rick Champagne — Director of Global Media & Entertainment Industry Strategy and Marketing — NVIDIA
Building AI Agent Solutions on NVIDIA and AWS for Media & Entertainment
April 19, 11:15 a.m. | W1333 AWS Theater
- Rick Champagne — Director of Global Media & Entertainment Industry Strategy and Marketing — NVIDIA
Personalize Audience Experiences with Multimodal Generative AI
April 20, 11:45 a.m. | W2457 VideoNext Theater
- Anshul Kapoor — Head of Media, Telco and Games Market Development — Google Cloud
- Guillaume Aubuchon — Vice President of Product Management — AVID
April 20, 2:45 p.m. | W209-W210
- Richard Adam Jones — Director of Production Technology and Innovation — Wonder Innovation Labs
- Sudheer Sirivara — EVP, Content, Streaming & Advertising Platforms, Global Digital — Warner Bros. Discovery
- Bobby Mohr — VP, Revenue — TwelveLabs
- Brad Boim — Head of Media Operations — Amazon Prime Video Live Sports
Sovereign AI, Public Trust, and the Future of European Media
April 20, 4 p.m. | N141: Main Stage
- Hans Hoffmann — Deputy Director Technology and Innovation — European Broadcasting Union
- Gregory Shiff — Technical Staff — Dell Technologies
- Rick Champagne — Director of Global Media & Entertainment Industry Strategy and Marketing — NVIDIA
Tuesday, April 21
AI-Driven Scene Intelligence: Redefining Content Discovery, Promo Workflows and Compliance
April 21, 10:15 a.m. | W211-W212
- John Sculley — Chairman, Founder — VideoMagic
- Keir Sheperd — Chief Solutions Officer — Encompass
Are We Nervous Yet: An AI Survival Guide
April 21, 11:30 a.m. | C9226 Creator Lab Classroom
- Bernie Su — Head of Creative — Pickford AI
The Augmented Studio: Supercharging Creativity with the Power of AI
April 21, 1 p.m. | N141: Main Stage
- Anil Jain — Managing Director, Global Strategic Industries, Google Cloud — Google Cloud
- Márcia Mayer — Head of Production — Google DeepMind
April 21, 1:30 p.m. | N219-N222
- AJ Bleyer — DGA Director / EP — Advent Films
Notable Speakers

Steve Ascher
EVP
A+E Factual Studios
SpeakerVIEW BIO.jpg)
Silvia Candiani
Vice President WW Telecommunications, Media and Gaming
Microsoft
SpeakerVIEW BIO
Rick Champagne
Director of Global Media & Entertainment Industry Strategy and Marketing
NVIDIA
SpeakerVIEW BIO
Simon Crownshaw
WW Head of Media & Entertainment Strategy
Microsoft
SpeakerVIEW BIO
Ken DeGennaro
EVP, Media Operations & Technology
NBA
SpeakerVIEW BIO
Anil Jain
Managing Director, Global Strategic Industries
Google Cloud
SpeakerVIEW BIOAnshul Kapoor
Head of Media, Telco and Games (TMEG) Market Development
Google Cloud
SpeakerVIEW BIO
Márcia Mayer
Head of Production
Google DeepMind
SpeakerVIEW BIO
Rohit Nagarajan
CEO
Vizrt
SpeakerVIEW BIO
Sudheer Sirivara
EVP, Content, Streaming & Advertising Platforms, Global Digital
Warner Bros. Discovery
SpeakerVIEW BIO
Jason Williamson
Managing Director
Deloitte Consulting LLP
SpeakerVIEW BIO
Ronnie Yates
Engineering GM, Industry Solutions
Microsoft
SpeakerVIEW BIO








