NAB Show
Show Guide: Creator Economy.
Are You a Content Creator?
Your Guide to Exhibits, Sessions and Activations
Creators are building the next media empire, and the NAB Show is driving the momentum. With curated creator-first experiences, hands-on learning with emerging formats and tools, and networking to strengthen connections with the creator ecosystem, you’ll level up your craft and your business.
Creator Lab Is Your Go-To Destination
April 19-22, 2026
Central Hall, Las Vegas Convention Center
Your home base for the NAB Show, the Creator Lab is where practical workflows collide with tools that help top creators scale. And this year, it’s bigger and more hands-on, featuring a dedicated classroom, theater, recording space and showcases of in-demand tools and services.
Discover Tools and Partners on the Show Floor
Meet the brands building the tools behind today’s best content. Shoot smarter and edit faster with the latest cameras, gear, software, AI tools and production workflows.
Select an exhibitor to explore their profile and add them to your Map Your Show planner.
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Connect with Other Creators at the Lab
Creator Lab Happy Hour
April 20 | 5–6 p.m. PT
Join fellow creators, brands and industry insiders to connect and collaborate. No RSVPs are required; the event is open to all NAB Show attendees.
Creator Lounge
April 19-22
Whether you’re looking to sit back and relax, connect with fellow creators or work on new content, the Creator Lounge is positioned within the Creator Lab and accessible to all attendees.
Creator Economy: All Speakers
Jenn Jager
Video Producer, Owner
Plum Productions
Tani Paige Shukla
Pairadox Studios
Jackie Merry
Pairadox Studios
Shira Lazar
CEO/Founder
What's Trending
Serena Harris
VP of Sales at Pixitmedia
Pixitmedia by Data Core
Dylan Huey
CEO
REACH
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Kasey Esser
Actor/Producer
Erin McFarlane
Head of Vertical Content
Dhar Mann Studios
Team Deakins
Creative Partnership
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Mark Fischbach aka Markiplier
YouTuber and Filmmaker
Shawn Makhijani
SVP of Business Development and Strategy / Senior Vice President
NBCUniversal Television and Streaming / NBC Spot On
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Paul LeFort
Managing Director, Local TV Client Services
Nielsen
Katie Eleneke
Independent Professional
Marian Pittman
President
Cox Media Group Content and WSB-TV
Matt DeJohn
Editorial Workflow Manager
Blackmagic Design
Ignite New Ways of Creating with Sessions and Workshops
Spanning multiple tracks, NAB Show sessions for creators help you expand your production expertise, learn how enterprise organizations scale while growing revenue, and gain insight on creative innovation from industry leaders. You’ll examine how traditional and new media are re-inventing the way content is created, produced and distributed.
8:15 – 9:15 a.m.
N236/N238
8:15 – 9:15 a.m.
N239/N241
9:30 – 10:30 a.m.
N236/N238
9:30 – 10:30 a.m.
N239/N241
1:30 – 2:30 p.m.
N236/N238
4 – 5 p.m.
N239/N241
8 – 10:30 a.m.
N236/N238
8:15 – 9:15 a.m.
N239/N241
9 – 10:30 a.m.
W213-W214
9:30 – 10:30 a.m.
N239/N241
9:30 – 10:30 a.m.
N231/N233
9:45 – 10:30 a.m.
W213-W214
10:30 – 11 a.m.
W2457 VideoNext Theater
10:30 – 11 a.m.
C9226 Creator Lab Theater
10:45 – 11:45 a.m.
N236/N238
10:45 – 11:45 a.m.
N219-N222
10:45 – 11:30 a.m.
W213-W214
11:15 – 11:45 a.m.
C9226 Creator Lab Theater
noon – 1 p.m.
C6944 CineCentral Lab 1
1:20 – 1:50 p.m.
C9226 Creator Lab Theater
1:30 – 2:30 p.m.
N239/N241
1:45 – 2:15 p.m.
C9226 Creator Lab Classroom
2 – 2:45 p.m.
W213-W214
2 – 2:20 p.m.
C9226 Creator Lab Theater
2:15 – 3 p.m.
W1467 Media and Entertainment Theater
2:30 – 3 p.m.
C9226 Creator Lab Theater
2:30 – 3 p.m.
C9226 Creator Lab Classroom
3 – 3:45 p.m.
W213-W214
3:50 – 4:20 p.m.
C9226 Creator Lab Theater
4 – 5 p.m.
N236/N238
4 – 5 p.m.
N231/N233
4:15 – 5 p.m.
W213-W214
8:30 – 10:30 a.m.
N236/N238
9:30 – 10 a.m.
W211-W212
9:30 – 10:30 a.m.
N239/N241
9:45 a.m. – 12:45 p.m.
C6944 CineCentral Theater
10 – 10:30 a.m.
C9226 Creator Lab Theater
10:45 – 11:45 a.m.
N231/N233
10:45 – 11:45 a.m.
N239/N241
10:45 – 11:15 a.m.
C9226 Creator Lab Theater
11:30 a.m. – noon
C9226 Creator Lab Theater
Sound On: How Audio Drives Storytelling
Sponsored by
11:45 a.m. – 1:15 p.m.
C6944 CineCentral Lab 1
1 – 1:45 p.m.
W1467 Media and Entertainment Theater
1:30 – 2:30 p.m.
N236/N238
1:30 – 1:50 p.m.
W1143 Tech Chat Theater
1:30 – 3:30 p.m.
C6944 CineCentral Theater
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2:15 – 3:15 p.m.
C6944 CineCentral Lab 1
2:30 – 3 p.m.
C9226 Creator Lab Theater
Secrets to Increasing Engagement Revealed
Sponsored by
3:10 – 3:40 p.m.
C9226 Creator Lab Theater
3:50 – 4:20 p.m.
C9226 Creator Lab Theater
4 – 6 p.m.
C6944 CineCentral Theater
PERG Meeting at NAB – CineCentral Gathering
Sponsored by
4 – 5 p.m.
N239/N241
4 – 5 p.m.
N231/N233
4:30 – 5 p.m.
C9226 Creator Lab Theater
Blackmagic Design
Sponsored by
5 – 6 p.m.
C9226 Creator Lab Theater
Creator Lab Community Mixer
Sponsored by
9:30 a.m. – 1:30 p.m.
C6944 CineCentral Lab 2
10 – 10:30 a.m.
C9226 Creator Lab Theater
10:40 – 11:10 a.m.
C9226 Creator Lab Classroom
Accurately Predict Winning Content
Sponsored by
11:15 – 11:45 a.m.
C9226 Creator Lab Classroom
2 – 2:30 p.m.
C9226 Creator Lab Theater
2:30 – 3 p.m.
C9226 Creator Lab Classroom
Creating Automated Video for Podcasting
Sponsored by
3 – 6 p.m.
C6944 CineCentral Lab 1
Interested in Sponsorship Opportunities?
Work with NAB Show’s Sales Team to explore how your brand can power the pros shaping what’s next.