NAB Show
Show Guide: Creator Economy.
Are You a Content Creator?
Your Guide to Exhibits, Sessions and Activations
Creators are building the next media empire, and the NAB Show is driving the momentum. With curated creator-first experiences, hands-on learning with emerging formats and tools, and networking to strengthen connections with the creator ecosystem, you’ll level up your craft and your business.
Creator Lab Is Your Go-To Destination
April 19-22, 2026
Central Hall, Las Vegas Convention Center
Your home base for the NAB Show, the Creator Lab is where practical workflows collide with tools that help top creators scale. And this year, it’s bigger and more hands-on, featuring a dedicated classroom, theater, recording space and showcases of in-demand tools and services.
Discover Tools and Partners on the Show Floor
Meet the brands building the tools behind today’s best content. Shoot smarter and edit faster with the latest cameras, gear, software, AI tools and production workflows.
Select an exhibitor to explore their profile and add them to your Map Your Show planner.
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Connect with Other Creators at the Lab
Creator Lab Happy Hour
April 20 | 5–6 p.m. PT
Join fellow creators, brands and industry insiders to connect and collaborate. No RSVPs are required; the event is open to all NAB Show attendees.
Creator Lounge
April 19-22
Whether you’re looking to sit back and relax, connect with fellow creators or work on new content, the Creator Lounge is positioned within the Creator Lab and accessible to all attendees.
Creator Economy: All Speakers
John Racine
Creative and Technical Director
Rogue Labs
Travis Keyes
Photographer | Filmmaker | Content Creator
Travis W Keyes Photography
Nicki Sun
Host & Executive Producer
The Nicki Sun Show
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Natalie Jarvey
Editor, Like & Subscribe
Ankler Media
Michael Clear
President
Atomic Monster
Mari Takahashi
Content Creator
AtomicMari
Akela Cooper
Screenwriter
"M3GAN", "Malignant"
Jen Adams
Co-Founder, Creator
Creator behind the 3M+ community of interiordesignerella and Co-founder of GoToLinks & Drivven
Ben Harris
Director of Strategy and Operations
Jesser
Ashlee McCullock
VP, Social Research & Insights
Paramount
Richard Harrington
CEO & Founder
ThinkTAP
Oz Krakowski
CBDO
Deepdub
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Julien Jarry
Erik Schrader
VP/GM
WANF & WPCH
Bernie Su
Head of Creative
Pickford AI
Ignite New Ways of Creating with Sessions and Workshops
Spanning multiple tracks, NAB Show sessions for creators help you expand your production expertise, learn how enterprise organizations scale while growing revenue, and gain insight on creative innovation from industry leaders. You’ll examine how traditional and new media are re-inventing the way content is created, produced and distributed.
9:30 a.m. – 1:30 p.m.
C6944 CineCentral Lab 2
10 – 10:30 a.m.
C9226 Creator Lab Theater
10:40 – 11:10 a.m.
C9226 Creator Lab Classroom
Accurately Predict Winning Content
Sponsored by
11:15 – 11:45 a.m.
C9226 Creator Lab Classroom
2 – 2:30 p.m.
C9226 Creator Lab Theater
2:30 – 3 p.m.
C9226 Creator Lab Classroom
Creating Automated Video for Podcasting
Sponsored by
3 – 6 p.m.
C6944 CineCentral Lab 1
Interested in Sponsorship Opportunities?
Work with NAB Show’s Sales Team to explore how your brand can power the pros shaping what’s next.