NAB Show
Show Guide: Creator Economy.
Are You a Content Creator?
Your Guide to Exhibits, Sessions and Activations
Creators are building the next media empire, and the NAB Show is driving the momentum. With curated creator-first experiences, hands-on learning with emerging formats and tools, and networking to strengthen connections with the creator ecosystem, you’ll level up your craft and your business.
Creator Lab Is Your Go-To Destination
April 19-22, 2026
Central Hall, Las Vegas Convention Center
Your home base for the NAB Show, the Creator Lab is where practical workflows collide with tools that help top creators scale. And this year, it’s bigger and more hands-on, featuring a dedicated classroom, theater, recording space and showcases of in-demand tools and services.
Discover Tools and Partners on the Show Floor
Meet the brands building the tools behind today’s best content. Shoot smarter and edit faster with the latest cameras, gear, software, AI tools and production workflows.
Select an exhibitor to explore their profile and add them to your Map Your Show planner.
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Connect with Other Creators at the Lab
Creator Lab Happy Hour
April 20 | 5–6 p.m. PT
Join fellow creators, brands and industry insiders to connect and collaborate. No RSVPs are required; the event is open to all NAB Show attendees.
Creator Lounge
April 19-22
Whether you’re looking to sit back and relax, connect with fellow creators or work on new content, the Creator Lounge is positioned within the Creator Lab and accessible to all attendees.
Creator Economy: All Speakers
Elia Locardi
Photographer/Public Speaker
Radiant Imaging Labs | Locardi Media
Dmitry Koshutin
Director, Cinematographer
Moonpaint Creative
Amy DeLouise
Creative Director & Founder
#GALSNGEAR®
Tom Dodson
VP Platform Operations
Roku
Eric Iverson
Partner & Chief Technology Officer
United Talent Agency
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Tyler Chou
Founder & CEO
Tyler Chou Law for Creators & CreatorArq
Sherry Pitkofsky
SVP of Marketing
The E.W. Scripps Company
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Rene Ritchie
Creator Liaison
YouTube
Mike Dello Stritto
VP and News Director
CBS LA
Marc Lefebvre
Senior Director of Operations
CBC News
Lee Zurik
SVP Strategy and Innovation,
Gray Media
Joe Ochoa
Co-Founder and GM
Creator Television
Jeremy Berg
VP Multiplatform Video
NBCUniversal Local
Jeff Hasler
President
Original Productions
Amy Salazar
EVP Client Services
Wasserman
Ignite New Ways of Creating with Sessions and Workshops
Spanning multiple tracks, NAB Show sessions for creators help you expand your production expertise, learn how enterprise organizations scale while growing revenue, and gain insight on creative innovation from industry leaders. You’ll examine how traditional and new media are re-inventing the way content is created, produced and distributed.
10:45 – 11:30 a.m.
W213-W214
10:45 – 11:45 a.m.
N236/N238
10:45 – 11:45 a.m.
N219-N222
11:15 – 11:45 a.m.
C9226 Creator Lab Theater
noon – 1 p.m.
C6944 CineCentral Lab 1
1:20 – 1:50 p.m.
C9226 Creator Lab Theater
1:30 – 2:30 p.m.
N239/N241
1:45 – 2:15 p.m.
C9226 Creator Lab Classroom
Interested in Sponsorship Opportunities?
Work with NAB Show’s Sales Team to explore how your brand can power the pros shaping what’s next.