Show Floor

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The Pulse of NAB Show

Step onto the Show Floor and experience the latest innovations shaping media, entertainment and technology. From game-changing production tools, AI-driven workflows to next-gen streaming solutions and immersive experiences, this is where industry leaders and disruptors showcase what’s next. Available with the Show Floor Pass.

Attractions and Pavilions | Theaters | Exhibitors

Attractions and Pavilions

Explore these dedicated destinations across the show floor, where cutting-edge technology, industry trends and hands-on experience come to life. Available with the Show Floor Pass.

Speakers present on the main stage at NAB Show
AI Innovation Pavilion

This destination highlights technologies revolutionizing content creation, production workflows and audience engagement.

Creator Lab

Presenting four days of hands-on learning, presentations and activations highlighting AI, creator techniques, business insights and partnerships.

Premiere Park

A showcase of first-time NAB Show exhibitors designed to spotlight new products and technologies.

Sports Business Hub

This all-new space connects broadcasters, networks, teams and leagues with cutting-edge solutions and sports media technology.

Startup Pavilion

Discover cutting-edge startups driving media and entertainment innovation. This is where entrepreneurs can connect with investors and industry leaders.

Theaters

NAB Show Floor Theaters are open stages located directly on the exhibit hall where attendees can drop in to hear short talks and live demonstrations.

Speakers present on the main stage at NAB Show
Main Stage

From trailblazing industry leaders to cultural icons, these sessions deliver insider perspectives, exclusive insights and game-changing discussions.

AWS section on the NAB Show floor
AWS Theater

Learn how industry leaders leverage AWS services to boost their capabilities and expertise.

Business of Media and Entertainment Theater

Produced in partnership with The Ankler, the sessions gather the industry’s top dealmakers, executives and creative leaders.

A man is racing cars in a simulation at NAB Show
Sports Summit Theater

Leaders explore the technologies, narratives and business models transforming live sports production and distribution reshaping the modern fan experience.

Startup Theater

Designed for early-stage companies shaping the future of content, this is where ideas meet opportunities.

VideoNext Theater

Join a lineup of experts as they share tips and tricks to help you elevate your storytelling capabilities.

Tech Chat Theater

Through 20-minute focused discussions, exhibitors will present specific product applications and successful execution strategies.

Meet the Exhibitors

Discover hands-on demonstrations, expert insights and the most influential brands in the business — all in one place. Whether you’re looking to solve challenges, explore new opportunities or connect with key partners, the future of content starts here.

Ready to Exhibit?

We are actively accepting exhibitor applications for NAB Show Las Vegas, taking place April 18-22, 2026. Apply now to showcase your brand on the show floor.

Looking for More?

Boost your brand’s visibility and influence beyond the booth with high-impact sponsorship and branding opportunities that put you front and center with industry decision-makers.