Newly relocated to Central Hall, Creator Lab at NAB Show brings creators, storytellers, brands, media companies, broadcasters and platforms together in a curated destination designed to spark collaboration and turn ideas into scalable content businesses.

This year, the Creator Lab features a dedicated classroom, theater, recording space and exhibitor activations showcasing in-demand tools and services. The classroom creates space for intimate Q-and-As, Ask-Me-Anythings and hands-on learning, while sessions explore the business of content creation, brand partnerships growth strategies and the evolving role of AI in the creative process. Attendees will examine how traditional and new media are re-inventing the way content is created, produced and distributed.

Meet the Emcees

Guiding the conversation are emcees Jim Louderback, creator economy expert and founder of Inside the Creator Economy, and RJ Larese, president of Whalar’s creator agency, Sixteenth. Together, they bring industry perspective, insight and momentum to every discussion.