NAB Show
AWS Theater.
Next-Gen Media by AWS
April 19-22, 2026
West Hall, Las Vegas Convention Center
The AWS Theater showcases immersive demonstrations and sessions from AWS technical leaders, partners and customers exploring how cloud services and generative AI are transforming media, entertainment, sports and broadcast workflows.
Attendees will discover actionable strategies to accelerate cloud adoption, optimize production efficiency and future-proof operations. Real-world case studies span live cloud production, fan engagement workflows, multi-channel monetization strategies and scalable content delivery. Partner-led talks from Warner Bros., Paramount and the NHL will showcase innovation across media pipelines.
All sessions are powered by AWS solutions, including Amazon Bedrock, Amazon Nova, Elemental Media Services and more.
Program Pricing
The Show Floor Pass, Premium Pass and All Access Pass give registrants’ access to the AWS Theater.
| NAB Non-Member Rate | Government, Student and NAB Member Rate | |
|---|---|---|
| Show Floor Pass | $219 | $159 |
| Premium Pass | $999 | $799 |
| All Access Pass | $1,999 | $1,699 |
Sessions
2:40 – 3 p.m.
W1143 Tech Chat Theater
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