Relocated to Central Hall, Creator Lab brought together creators, storytellers, brands, media companies, broadcasters and platforms together in environment designed to spark collaboration and support scalable content businesses.

In 2026, the Creator Lab featured a dedicated classroom, theater, recording space and exhibitor activations showcasing in-demand tools and services. The classroom created space for intimate Q-and-As, Ask-Me-Anything sessions and hands-on learning, while programming explored the business of content creation, brand partnerships growth strategies and the evolving role of AI in the creative process. Attendees examined how traditional and new media are re-inventing the way content is created, produced and distributed.