NAB Show
Thought Leadership
It’s Your Time to Lead
NAB Show is the premier global event for broadcast, media and entertainment. Our thought leadership programs connect industry leaders with engaged audiences looking to understand and act upon the latest developments across industry trends.
NAB Show by the Numbers
51%
of attendees said speaking with subject matter experts as a primary deciding factor influencing purchases.
74%
of exhibitors attend in-person events to discover new products and services.
80%
of attendees were extremely/very satisfied by thought leaders and practitioners at NAB Show.
*Data pulled from Freeman’s 2025 NAB Show Attendee, Press and Exhibitor Research Report
“People know us as a leader in this industry and we couldn’t have done it without NAB Show.”
– Sean Lee, Chief Strategy Officer, Open Drives
Showcase Your Leadership at NAB Show
Our programs connect attendees with industry leaders examining how broadcast, media and entertainment continue to evolve.
Show Floor Programs
NAB Show’s curated programs on the show floor connect you with attendees who want to stay on top of industry trends.
Paid Programing
Sponsors joining these programs get in front of qualified audiences looking to learn, buy and stay on top of our ever-evolving industry.
Video Interviews
Our thought leadership video interviews help partners build awareness and showcase expertise before, during and after NAB Show.
Show Floor Programs
NAB Show’s curated programs on the show floor connect you with attendees who want to stay on top of industry trends.
CineCentral
The hub for hands-on learning, CineCentral brings people together with leading industry professionals to explore the techniques and technologies shaping today’s most notable productions.
Sponsors are integrated throughout the experience through interactive Craft Clinics, production-style workshops, and curated engagement moments that allow brands to demonstrate innovation and build lasting industry relationships. CineCentral also hosts industry gatherings and technology open houses, creating meaningful opportunities for direct engagement with creators.
Central Hall
April 19 – 22
XX Theater Seats
XX Workshop Attendees
Audience: cinematographers, directors, camera operators and content creators.
Sponsorship Levels: Presenting Sponsor, Craft Clinic Sponsor, Open House Sponsor, Technology Sponsor and Workshop Sponsor.
Paid Programming
Beyond the show floor education, NAB Show also hosts several co-located paid conferences allowing attendees to get more granular on key topics within broadcast, media and entertainment. Sponsors joining these programs get in front of qualified audiences looking to learn, buy and stay on top of our ever-evolving industry.
Video Interviews
Our thought leadership video interviews help partners build awareness and showcase expertise before, during and after NAB Show.
Interview Studio
West Hall
Take advantage of our Interview Studio for your executives, subject matter experts and/or clients to speak on your behalf live from the show floor.
NAB will produce a polished recording that can be used beyond the Show to extend your marketing strategy. Your company representative will be provided with four broad questions ahead of the interview, allowing them to prepare responses in advance.
On-site, the process takes approximately 15 minutes from start to finish. The edited 4-5 minute video interview along with the raw file will be shared after the Show and cross-promoted on NAB Show channels.
Executive Viewpoint
Ramp up visibility and excitement as viewers get to hear from your media and entertainment subject matter experts, clients or product specialists in this one-on-one interview with a NAB moderator. Discussion topics focus on company news, products and services or strategic partnerships that companies want to highlight.
Leverage this turnkey content ahead of NAB Show to showcase expertise and give a call to action to drive engagement onsite!
Benefits include:
- Highlighted as part of NAB Show’s Executive Viewpoint gallery
- Use of the video asset for corporate purposes
Seize Your Moment
We look forward to learning more about your goals and positioning you for success at NAB Show.