NAB Show
Networking and Activations
Curate Unforgettable Experiences at NAB Show
Sponsored receptions and immersive activations help you plug in and connect with buyers.
NAB Show by the Numbers
29%
of exhibitors attended an NAB organized networking event. (pg. 58)
41%
of attendees felt happy hours on the show floor provided the best social and education networking. (pg 26)
84%
of attendees view networking with colleagues and vendors as extremely/very important. (pg 11)
*Data pulled from Freeman’s 2025 NAB Show Attendee, Press and Exhibitor Research Report
“If you’re even remotely involved in content – whether it’s creation, distribution or monetization — NAB Show is the place to be. It’s like the Super Bowl of media, entertainment and technology. You get hands-on with cutting-edge gear, hear straight from industry leaders about where the market’s headed and make connections that actually lead to business. Every time I’ve gone, I’ve come back with new ideas, partnerships or tech I wouldn’t have discovered otherwise. It’s not just a trade show – it’s an innovation lab, networking hub and strategy session all rolled into one.”
– Lakshey Dawar, 2024/5 (need to check) Attendee, Raviann Solutions, Inc.
Connect at NAB Show
NAB Show is the premier annual event that brings 50,000+ attendees from across the broadcast, media and entertainment ecosystems. Our offerings help you leverage in-person connections while strengthening new and existing relationships.
Custom Activations
Showcase your innovation while delivering an unforgettable experience for attendees!
Case Studies
Together, we can build a custom activation that meets your goals, whether it’s generating buzz, driving leads, or elevating your brand and partnerships. Whatever you dream up, we can help you bring it to life!
NEW! Executive Lounge
New this year, NAB’s Executive Lounge will host the biggest names in broadcast, media and entertainment. Sponsorship opportunities allow you to mingle with industry VIPs, Board Members, vetted C-suite guests and speakers at this retreat onsite at the Las Vegas Convention Center.
About the Lounge
This exclusive destination for executives at the Show provides access to a few commercial partners to host meetings, leverage visibility and network with this influential audience. Located on the second floor overlooking the West Hall Lobby, the space provides:
- Upscale seating for 100+ guests
- Concierge service
- Private phone booths
- Beverage bar, including barista(s) and daily cocktail hour
- Breakfast, lunch and afternoon light bites
- Wi-Fi
- Meeting rooms with interior branding and frosted glass doors, including two rooms seating 12 and two rooms seating eight.
Meeting Room Sponsor
Twelve-person and eight-person rooms are available. Benefits include:
- Table, chairs, power, wi-fi and branding within the room
- Concierge check-in support for guests
- Six lounge staff badges for the 12-person room
- Four lounge staff badges for the eight-person room
- Logo and contact information included with the NAB Show Executive Guide and pre-show communications
- Four days of food and beverage benefits for staff and guests
- Furnishings can be customized at the sponsor’s expense
Executive Lounge Co-Sponsor
Curate the ultimate onsite experience at NAB Show as a co-sponsor of the Executive Lounge. This is best suited for sponsors looking to host guests in an elevated environment just minutes from the
- Pre-show “Executive Viewpoint” interview, produced by NAB Show
- Concierge welcome desk and support with guests arriving for meetings, as needed
- Use of lounge furnishings to host meetings and network with guests
- Access to breakfast, lunch, light bites, and hot and cold beverages
- Daily happy hours within the Lounge
- Subtle but appointed branding within the Lounge – NAB Show will highlight each sponsor uniquely based on desired KPI’s
- Branded giveaway items
- Four staff All Access Passes, including unlimited access to the Lounge
* Sponsor’s meeting schedule needs to be supplied to the NAB Show Executive Lounge Concierge at the time of the show.
Executive Lounge Tour Sponsor
NAB Show’s Tour Series is open exclusively to our Executive Lounge guests. Tours will run daily on Sunday, Monday and Tuesday. Sponsors may help build the attendee list and show floor partner stops and access the Lounge.
Benefits include:
- Planning calls with NAB Show to finalize tour theme, show floor partners and tour invite list
- Introductions to commercial partners on the floor
- Personal invitations to executives to register for the tours
- Provision of collateral, research and branded gifts to Tour participants
- Pre-and-post tour email to registrants
- Two Executive Lounge badges with access to amenities (non-exhibitors will also receive show floor access badges)
- Logo and contact information included within the NAB Show Executive Guide and pre-show communications
* Customizations available
Curated Receptions
Position your brand and teams face-to-face with curated audiences in a social environment.
Broadcast Engineering and IT Conference
The Broadcast Engineering and IT Conference is part of the NAB Show Premium programming, offering a forward-looking focus on next-generation systems across the media ecosystem. It’s designed for broadcast engineers and technicians, media technology managers, broadcast equipment manufacturers and R&D engineers.
* Customizations available
+ Presenting Sponsor
- 30-minute Fireside Chat moderated by a member of the NAB Technology Team or a panel discussion organized by the sponsor
- Option to moderate two BEIT Paper Presentations
- One on-site NAB Show interview studio recording and raw files
- Sponsor logo included in onsite signage
- Session included in the online schedule
- Marketing assets
- Ability to participate in the “Sponsor Swag Station.”
- Branded items during the Networking Reception
- Four complimentary BEIT Conference registrations
- Complimentary Show Floor Passes
- Attendee leads
+ Gold Sponsor
- One 20-minute case study with 5 minutes of questions-and-answers within the Connect Series.
- Ability to moderate one BEIT Paper Presentation
- One on-site NAB Show interview studio recording and raw files
- Sponsor logo included in onsite signage
- Session included in the online schedule
- Marketing assets
- Ability to participate in the “Sponsor Swag Station.”
- Branded items during the Networking Reception
- Two complimentary BEIT Conference Registrations
- Attendee leads
+ CTO Fireside Chat
- One 45-minute Chief Technology Officer Fireside Chat with a member of NAB’s executive team
- Sponsor logo included in onsite signage
- Session included in the online schedule
- Marketing assets
- Ability to participate in the “Sponsor Swag Station.”
- Branded items during the Networking Reception
- Two complimentary BEIT Conference Registrations
- Attendee leads
Creator Lab + Creator Party
Community reception where sponsors can connect with creators, brands and industry insiders to mingle and forge new partnerships. The Creator Party will be off-site during the Show.
NAB Show Opening Night Party
10:30 p.m. – 1:00 a.m, Sunday, April 19, 2026
Gain visibility during our annual celebration, kicking off NAB Show at the Marquee Nightclub. Sponsor benefits include:
- Signage placement at the event entrance
- VIP area, customized to meet your goals, to entertain 8-10 guests
- Sponsor recognition in print, digital and social channels tied to all party promotions leading up to and after the event
Post|Production World Content Creators Party
The annual Content Creator Party brings 500+ people together to celebrate and connect with the industry’s leading minds. Sponsors can leverage a demo table during the party to engage with attendees and garner new contacts in a relaxed setting. Benefits include:
- Exclusive opportunity to network with content creators, industry leaders and decision-makers in a relaxed, high-energy environment
- Logo placement on pre-event marketing, including email and social campaigns
- Opportunity to contribute toward raffle prizes
- One-time access to the attendee database of all opted-in party registrations
- Three complimentary passes to the Post|Production World event
Ideal for: Equipment providers, software solutions, production companies and other brands focused on creative professionals.
Small and Medium Market Radio Forum
The Small and Medium Market Radio Forum covers the most critical topics for small- and medium-market radio stations.
Hosted by NAB’s Small and Medium Market Radio Committee, the forum includes presentations and roundtable discussions where commercial partners can join the conversation, build relationships and educate attendees about products and services that move their business forward.
Exclusive Presenting Sponsor
- Recognition as the exclusive presenting sponsor of the forum
- Opportunity to inform event content strategy
- Provide opening remarks in person or by video
- Moderating panel discussions
- Hosting a roundtable discussion
- Logo recognition with premier placement on event marketing and promotion materials, attendee communications before and after the event, on-site sponsor signage, the forum content web page and the NAB Show Broadcaster Program Guide
- Opportunity to display two sponsor-provided pop-up banners
- One tabletop exhibit during Forum programming
- Opportunity to provide up to two promotional items to Forum attendees
- One NAB Podcast feature interview (recorded on-site or post-event)
- Sponsor half-page ad in NAB Show Broadcaster Program Guide
- Access to the TV and Radio HQ Networking Receptions
- Four Premium Conference Registrations
- Attendee leads
Networking Reception Co-Sponsor
- Official host of the Small and Medium Market Radio Forum Networking Reception
- Logo recognition across event marketing and promotional materials, attendee communications before and after the event, on-site sponsor signage, the forum content web page and the NAB Show Broadcasters’ Guide
- Half-page ad in the NAB Show Broadcasters’ Guide
- Up to two sponsor pop-up banners in the reception area
- Opportunity to distribute one promotional item to attendees
- Option to provide entertainment, branded giveaways, napkins, cups or barware
- Sponsor-branded cocktail or mocktail
- Two Premium Conference Registrations
- Attendee leads
Roundtable Supporting Sponsor
- Co-host a roundtable session alongside a broadcast leader
- Opportunity to distribute one promotional item to forum attendees
- Logo recognition across forum marketing and promotional materials, attendee communications before and after the event, on-site sponsor signage, the forum content web page and the NAB Show Broadcasters’ Guide
- One Premium Conference Registration
- Access to the Forum networking reception
- Attendee leads
Exhibit Table Supporting Sponsor
- One tabletop exhibit during forum programming for product demos, lead generation and access with broadcast leaders and decision-makers
- Opportunity to distribute one promotional item to forum attendees
- Recognition as a Supporting Sponsor across event marketing and promotional materials, attendee communications before and after the event, on-site sponsor signage, the forum content web page and the NAB Show Broadcasters’ Guide
- One Premium Conference Registration included
- Access to the Forum networking reception
- Attendee leads
+ Notepad Sponsor
- Branded notepads in every session room
- Recognition as a Supporting Sponsor across event marketing and promotional materials, attendee communications before and after the event, on-site sponsor signage, the forum content web page and the NAB Show Broadcaster Program Guide
- One Premium Conference Registration included
- Access to the Forum networking reception
- Attendee leads
Streaming Summit Happy Hour
Join 700+ attendees at the close of the Streaming Summit at the number one meet-up for anyone looking to connect with the streaming community. Benefits include:
- Data from attendees scanned at the mixer.
- Logo placement on signage at the entrance and bar
- Recognition in marketing promotions (email, social,
- web, etc.) distributed by Dan Rayburn and NAB Show
- Verbal acknowledgment by the Conference Chairman
- Pre-and-post-show promotion of two editorial pieces across Dan Rayburn’s social platforms
- Opportunity to place two retractable banners at the Mixer entrance
- Opportunity to provide branded promotional items during the Mixer
NAB Broadcasting Hall of Fame Awards Dinner
Gain visibility and celebrate legends of radio and television at the 2026 NAB Broadcasting Hall of Fame Awards dinner. Hosted as a private, invite-only dinner at an exclusive venue in Las Vegas, this is an intimate gathering of senior executives, top talent, innovators and honorees.
Presenting Sponsor
- Exclusive title recognition on all event materials and mentions, e.g.,
- “NAB Broadcasting Hall of Fame Induction Presented by [Brand]”.
- Prominent logo placement on event materials, including: stage graphics, signage, private invitations and communications.
- One premium location table (10 seats) at the Hall of Fame Awards dinner
- VIP access to the exclusive after-celebration with the recipients
- One seat at the Head Table with the Hall of Fame inductees
- Recognition in NAB leadership remarks from the stage
- Option to present inductees with luxury/branded gifts for their category
- Inclusion in post-event press release and/or digital recap as the Presenting Sponsor.
- Photo opportunities with inductees from their category for sponsor B2B communications
- Invitation to VIP Meet-and-Greet post-event.
- Includes four NAB Show Conference registrations
Cocktail Hour Sponsor
- Naming rights for the reception (i.e., Cocktail Hour Courtesy of “Brand”)
- Branded elements in the reception area, such as a signature cocktail, branded bar details, or decor
- Four premium seats at the Hall of Fame Awards dinner
- Verbal recognition as Cocktail Hour Sponsor
- Inclusion in post-event recap communications, with photos of the
- branded reception.
- Connect with Hall of Fame honorees — includes access for two special guests.
- Opportunity to distribute one promotional item to all guests
- Includes two NAB Show Conference registrations
Ceremony Dessert Sponsor
- Exclusive recognition as the official dessert sponsor
- Two premium seats at the Hall of Fame Awards dinner
- Logo or name featured on dessert course menu description, discreet dessert tent card or plate marker at each setting.
- Option to add a paired dessert wine, liqueur, or specialty coffee/tea
- Verbal recognition from the stage
- Opportunity to distribute one promotional item to all guests
- Two complimentary registrations to NAB Show.
Luxury Gift Sponsor
- Branded gift packaging aligned with the event’s luxury aesthetic, with the option to include a note card
- Four premium seats at the Hall of Fame Awards dinner.
- Opportunity to curate the gift itself (e.g., premium tech accessory, fine chocolates, elegant stationery, small design object tied to broadcasting/innovation).
- Gifts are integrated into the table design and the guest experience.
- Recognition in the post-event press release.
- Two complimentary registrations to NAB Show.
- Option to receive aggregate, anonymized feedback or quotes about the gift for internal use.
VIP Meet-and-Greet Sponsor
- Official sponsor of the VIP Meet-and-Greet (i.e., VIP Meet-and-Greet Courtesy of “Brand”)
- Host a high-touch, invitation-only experience for up to 50 VIP guests immediately following the dinner.
- Branded elements in the VIP area.
- Two premium seats at the Hall of Fame Awards ceremony.
- Inclusion in post-event recap communications, with photos of the branded reception.
- Photo opportunities with honorees and guests for sponsor use
- Opportunity to invite up to five (5) guests for exclusive access.
- Two full NAB Show Conference registrations
Connect with the Right Buyers
Connect with our team to help build a strategy ensuring your brand and team are where they need to be.