NAB Show
Where Creators Become Media Businesses.
April 4-7, 2027 | Las Vegas Convention Center
One show for
The creator economy is no longer emerging. It’s one of the fastest-growing sectors in media and entertainment.
NAB Show is the only place your brand can reach the creator economy inside the same room as the broadcasters, live entertainment leaders and sports media executives shaping the future of content.
This isn’t a creator conference bolted onto a broadcast show — it’s the one week where creators, brands, technology and live entertainment converge under a single roof, in the same sessions, on the same floor.
Through the NAB Creator Council, Creator Lab, and Creator VIP Program, exhibitors and sponsors don’t just get a booth near creators — they get built-in access to a community NAB Show co-designs with creators themselves. That’s a credibility advantage no other event can offer, and it’s why the brands, platforms and rights holders already investing here span far beyond traditional broadcast.
NAB Show Brings Creator Economy Buyers
Founder
Content Creator / YouTuber / Influencer
Filmmaker / Creator
Video Editor / Producer
GM/Producer
Head of Talent
Head of Partnerships
Global Brand Strategy Lead
Systems Engineer
Who’s Already in the Room
NAB Show attracts the creator economy’s most influential brands, talent, production companies, digital-first brands and content businesses, creating opportunities to engage decision-makers investing in content production, audience growth and media technology.
If you want to connect with all the best and the greatest in broadcast media technology, this is the place to be. This is where you will get your lay of the ground, build your community and talk directly to the folks who are building the products.
— Nicki Sun, CEO, Nicki Sun Media | Head of Media Production, Puget Systems | NAB Creator Council Member
NAB Show is a great place to get both sides of the production workflow. It is incredibly strong on the content creation process, and there’s several sessions on the business sides of how to manage your content creation business as a general thing.
— Jonathan Liu, CEO, Zhong
It’s so wonderful to see the Creator Lab here. NAB Show sees us! We have a space. We have a stage. And we even had cool little photo spots!
— Juliana Broste, Filmmaker, Traveling Jules
I really enjoyed the creator booths. As an independent contractor, I need things that will help my audio/visual production and output.
— Kendall Lamar, The Kendall B Show
NAB Show is one of the best ways to connect with brands and creators within the industry.
— Moritz Fischinger, Morty Films
I commend NAB Show on the Creator Lab, it was excellent. I think more development there would be a plus!
— Raoul P. De Souza, One Caribbean Media
You’re surrounded by thousands of creators and media pros, so you come home not just with a shopping list, but with new ideas, workflows and contacts you’d never get just shopping online.
— Bret Robertson, Spicy Pineapple Studio
What Creators Are Saying
Why NAB Show
The industry is evolving fast.
2.6k
Creators in attendance
The entire industry shows up.
427
Creator companies and brands
NAB Show is a global stage.
146
Countries in attendance
Buyers come ready to spend.
82%
Net Buying Influence
*All figures are pre-audited and reflect registered attendees. See all show stats.
Dedicated Creator Economy Destination
The Creator Lab is NAB Show’s destination for creators, influencers and digital storytellers looking to sharpen their skills, discover new technologies and grow their businesses. Through hands-on demonstrations, expert-led education and networking opportunities, attendees gain practical insights into the rapidly evolving creator economy.
Creator Lab Theater
The 2026 theater seated 100+ attendees to ensure no-one missed out on a session.
Creator Lab Lounge
The Creator Lounge is positioned within the Creator Lab and accessible to all attendees.
Expanded Classroom
Workshops took place in an expanded classroom setting to cover topics like AI, creator techniques, business strategy and audience development.
Creator Lab Happy Hour
This community-driven reception brought creators, brands and industry insiders together to connect and collaborate.
Go Big. Get Seen. Make Noise.
Explore exhibit and sponsorship opportunities.
Your brand deserves a spotlight. At NAB Show, you can claim your space, own the moment and make sure every attendee knows your name (and your demo). From bold booth builds to can’t-miss sponsorships, smart lead-gen tools and creative ad placements, this is your chance to turn foot traffic into buzz, buzz into leads and leads into deals.
Exhibit Space
Showcase your brand on the show floor and connect with decision-makers actively seeking the latest solutions in media, entertainment and technology.
Meeting Space
Secure a private meeting space to host key conversations, build partnerships and close deals in a focused, professional environment.
Sponsorship and Advertising
Put your brand in front of the creators, brands and platforms shaping the creator economy. Sponsorship and advertising opportunities in the Creator Lab connect you directly with decision-makers at the intersection of content, commerce and technology.
*NAB Show 2027 Creator Lab offerings coming soon
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Your Toolkit for Success
Everything you need to start planning your NAB Show New York presence. Download key resources, review audience data and explore available exhibit and sponsorship opportunities.
2027 Prospectus
Discover exhibit and sponsorship opportunities, including thought leadership, branding, online advertising and more.
2027 Floor Plan
Explore the 2027 floor plan to understand the layout of the Las Vegas Convention Center and chart your next big move.
Have questions?
Have a question or concern? Not sure where to start? We’ll provide you with all the answers and support you need to make your experience a powerful one.