We've curated key sessions, show floor activities and networking events for professionals interested in Radio. Start planning an experience tailored to address your unique set of questions and challenges today!
Station Executives • Operations Managers • Digital Leads • Sales Teams • Engineers • Programmers • Producers • YOU
Radio on the Show Floor
Radio in the Education Program
Where's My Console? New Tools Lead to New Workflows for On-Air Radio Talent
Saturday, April 7 - 1:30 pm - 2:50 pm
"Virtual Radio" is the buzz-phrase among forward-thinking radio broadcasters. The term implies new tools, new methods, and new workflows for producing compelling audio content. Workflow virtualization is now taking several directions. A common theme within these manifestations is the abstraction of traditional hardware into graphical user interfaces. A hardware audio console with faders, buttons, knobs, switches, and meters is no longer a requirement for creating a radio show. Even a full-service live show, with studio guests, remote contribution, bumper audio, sound effects, jingles, and more is easily produced using a virtual audio console. And, whether or not a console is fully virtualized, some functions can be performed algorithmically, such as gain-riding a talk show or panel discussion. Further, a virtual console can bring together equipment and functions that used to be separate, and required separate hardware interfaces and controllers. With any paradigm shift in technology or workflows there will be multiple approaches to achieving similar ends. This presentation explores workflow improvements through equipment virtualization. It also examines several approaches in achieving similar outcomes aimed at producing more meaningful content with accuracy and convenience.
The Anti-Promo; Creating More Effective Ads for Radio and Digital
Monday, April 9 - 10:30 am - 12:00 pm
Dan will speak about Oink's approach to entertainment radio and audio ads, and explain why the traditional "promo" is (or at least should be) dead. He'll walk-through his company's process to creating ads that get noticed and share examples (with a nod to the firm's work for game shows Wheel of Fortune and Jeopardy!, which are to be inducted later that same evening into NAB's Hall of Fame.)
What's the BIG DATA Deal for Radio?
Tuesday, April 10 - 1:30 pm - 2:50 pm
"Big Data" providers promise to deliver to the media industry a more complete understanding of the Radio audience across all platforms, but what will this new measurement marketplace actually look like? Join us for a series of conversations on the intersection of Big Data and Radio measurement, including the latest global trends in Audio usage, the advantages and challenges of Big Data in comparison to current Radio measurement practices, as well as a review of current services that are harnessing the power of Big Data to move beyond simple quantitative metrics to demonstrate the effectiveness of Radio advertising.