NAB Show
Trends and Topics: Broadcast.
Local TV’s Next Advantage Is Bigger Than Broadcast
Local television has always been built around one powerful advantage: its connection to the community. But in an increasingly fragmented media landscape, local broadcasters are being challenged to extend that strength across more platforms, formats and revenue models.
Audiences are moving between broadcast, streaming and digital channels while advertisers expect better targeting, measurement and efficiency. At the same time, AI, automation and emerging technologies are reshaping how content is created, distributed and monetized.
The question is no longer whether local TV needs to evolve, but how broadcasters can build an omnimedia strategy without losing the local connection that differentiates them.
That conversation will take center stage at Local TV Strategies, presented by NAB Show New York and TVNewsCheck on Oct. 21.
Commanding the Future in an Omnimedia World
Under the theme “Commanding the Future in an Omnimedia World,” industry leaders will explore:
- Strategies for reaching younger audiences across platforms
- New approaches to cross-platform advertising and revenue
- AI and automation in content, advertising and operations
- Streaming strategies and emerging revenue opportunities
- The financial and technology shifts shaping local media in 2027
With original audience research, an economic outlook from S&P Global and perspectives from leaders across broadcasting, technology and advertising, Local TV Strategies will examine what it takes to turn disruption into opportunity.
Attracting Younger Consumers in Media
At this year’s Local TV Strategies, Magid will debut original research from its News Perception Index that takes a deep dive into the emotional and behavioral drivers of 18- to 30-year-olds.
- Where do they access news providers?
- How do platforms impact their content decisions?
- What brands are they connecting with, and what are their emotional motivations for doing so?
- How can news organizations align their revenue and cost strategies to reach this audience profitably?
Explore Local TV Strategies sessions and speaker lineup to learn more about what to expect at NAB Show New York 2026.
Join Us at NAB Show New York
October 21-22, 2026
Javits Center | New York, NY
Discover practical insights, evolving workflows, emerging business models, technology adoption and new opportunities across the media ecosystem.