Evan Rutchik is the President and Chief Strategy Officer of Viamedia, where he leads
strategic innovation and business transformation across one of the nation’s largest
independent local advertising companies. A proven media executive, Rutchik is driving
Viamedia’s evolution into a data-driven, AI-enabled, local-first omnichannel company,
delivering national scale powered by local precision. He uses artificial intelligence to unify
linear TV, CTV and digital and deliver precision targeting, predictive insights and
measurable outcomes for advertisers and partners at scale.
Rutchik is also the founder of LocalFactor, a media technology company that pioneered
privacy-safe, cookieless advertising built on real-world signals and identity resolution.
Following its acquisition by Viamedia, Rutchik has played a pivotal role in integrating
LocalFactor’s proprietary technology into Viamedia’s platform, powering products like
Geo-Graph, which targets at the household level using an H3 hexagonal grid, and
Attention+, which measures attention across screens. He has also been instrumental in
advancing Viamedia’s own broadcast addressable technology, Parrot, that lets advertisers
activate addressable campaigns across linear TV. Together, these capabilities help
advertisers reach real people, not proxies, with geographic and behavioral precision.

Over the course of his career, Rutchik has held senior roles at digital media leaders across
both the technology and agency sides of the advertising business. He is a serial
entrepreneur who has launched, scaled, and invested in multiple companies, including
several that grew past $100 million in revenue under his leadership.

A recognized thought leader in mobile marketing, first-party data and consumer privacy,
Rutchik has served on the Board of the IAB Mobile Center of Excellence and frequently
moderates and speaks on global panels. His insights have shaped how the industry
approaches personalization, identity and privacy in a post-cookie world.

Rutchik holds dual degrees in management and advertising from Syracuse University and
earned his MBA from NYU’s Stern School of Business. He is passionate about building
innovative, ethical solutions that deliver real impact for advertisers, agencies and
communities.