Christopher Martinez was promoted in March 2026 to the newly created role of vice
president, advanced advertising, at Hearst Television. His new mandate encompasses
digital-ad product development and platform integration, and he is an integral part of the
leadership team driving Hearst’s emerging platform strategy while continuing to work
closely with clients and partners.

Martinez began his advertising sales career with Katz Television Group, receiving the
inaugural Television Bureau of Advertising (TVB) Next Award for Television Sales in 2017.
The following year he was promoted at Katz to manager of integrated video for Hearst
Television’s OTT product, Hearst Anyscreen. He joined Hearst Television as OTT director of
sales in 2021; since then, the company has tripled its OTT revenue.

Martinez is also playing a key role on Hearst Television’s team advancing the crucial digital-
advertising brand-safety argument on behalf of Hearst and the TV news industry. The team
has been working to advance contextual intelligence to address the misguided labelling of
highly trusted local news content as somehow “brand unsafe.”

In addition to his daily duties, Martinez has been active within Hearst Television mentoring
programs. He is an alumnus of Seton Hall University, where he studied diplomacy &
international relations, with minors in Spanish and economics. He is also a graduate of the
Hearst Management Institute, Hearst’s executive leadership development program, and sits
on a number of industry committees within the Television Bureau of Advertising (TVB) and
the Interactive Advertising Bureau (IAB).