Session.

Connecting With Younger Consumers in the Omnimedia Landscape

Wednesday, October 21 | 10:45 – 11:15 a.m.

Local TV Strategies

Magid debuts original research from its News Perception Index that takes a deep dive into the emotional and behavioral drivers of 18-30-year-olds. Where do they access news providers? How do platforms impact their content decisions? What brands are they connecting with, and what are their emotional motivations for doing so? How can news organizations align their revenue and cost strategies to reach this audience profitably?

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