Billions of dollars in new ad revenue could flow local TV’s way if the industry can collaborate on ways to present a new face to the marketplace — streamlined, multiplatform, interactive. How can station groups work together to win dollars away from digital and CTV by aligning business protocols and technologies? How can they make the most of cross-platform, addressable and programmatic advertising, working with a much wider array of buyers? What do media planners and buyers need to send more revenue local media’s way?