Media Coverage Guide to Creator Economy

Your Guide to Covering the Creator Economy

As media production and monetization evolve, NAB Show unites broadcasters and Hollywood with creators and digital entrepreneurs to shape the future of entertainment. The creator economy is projected to reach around $500 billion by 2027 — nearly 25% of the industry’s total global value (Goldman Sachs). Below are NAB Show highlights showcasing the creator economy.

See the Creator Economy Show Guide for a full list of exhibitors, sessions and activations.

Creator Economy Show Guide

Creator Lab

Creator VIP Program

NAB Show Creator Council

Featured Creator Economy Sessions

Sunday, April 19

How Fortune 500 Brands Are Betting on Creators

April 19, 11:15 a.m. | C9226 Creator Lab Theater

Jen Adams — Co-Founder, Creator — Creator behind the 3M+ community of interiordesignerella and Co-founder of GoToLinks & Drivven
Jennifer Cho — Chief Customer Officer — CreatorIQ
Brendan Ittelson — Chief Ecosystem Officer — Zoom

Inside YouTube’s Algorithm: 2026 Edition

April 19, 11:30 a.m. | C9226 Creator Lab Classroom

Rene Ritchie — Creator Liaison — YouTube

Scaling Your Creator Business

April 19, 1:20 p.m. | C9226 Creator Lab Theater

Pojo Riegert — Creative Director — Mark Rober – CrunchLabs
Ben Harris — Director of Strategy and Operations — Jesser

Beyond Views: Measuring Creator Impact

April 19, 3:50 p.m. | C9226 Creator Lab Theater

Rene Ritchie — Creator Liaison — YouTube
Ashlee McCullock — VP, Social Research & Insights — Paramount
Tayllor Lloyd — Content Creator — Tayllor Lloyd, LLC

Monday, April 20

The New Media Playbook for Creators

April 20, 10 a.m. | C9226 Creator Lab Theater

Matthew Patrick (“MatPat”) — Creator — Orbit Media

Tuesday, April 21

Are We Nervous Yet: An AI Survival Guide

April 21, 11:30 a.m. | C9226 Creator Lab Theater

Bernie Su — Head of Creative — Pickford AI

Creator Survival Guide: Contracts, Burnout & the Business of Building Content

April 21, 2 p.m. | C9226 Creator Lab Theater

Nicki Sun — Head of Media Production | CEO — Puget Systems | Nicki Sun Media
Travis Keyes — Photographer | Filmmaker | Content Creator — Travis W Keyes Photography
Mari Takahashi — Content Creator — AtomicMari
Dylan Huey — CEO — REACH
Shira Lazar — CEO/Founder — What’s Trending