NAB Show

NAB Show

Session.

Winning with Data: How AWS and Prime Video Are Redefining Sports Engagement

Tuesday, April 21 | 2:15 – 2:45 p.m. | W1333 AWS Theater

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Join Prime Video and AWS for an engaging conversation about the cutting edge of sports analytics and how cloud-powered intelligence is revolutionizing the fan experience across the sports landscape. Discover the evolution of Thursday Night Football's Prime Vision – from its groundbreaking debut to its latest innovations – and explore how Quick Suite empowers Prime Video Sports teams to unlock deeper insights and accelerate decision-making. Learn how NFL IQ is changing how fans understand football teams' draft strategy, how NBA statistical analysis is revealing new dimensions of basketball performance, and how NASCAR's high-speed data challenges are being solved in real-time. We'll also showcase AWS's broader sports analytics partnerships, including transformative work with the PGA Tour's shot-by-shot data visualization. This session will demonstrate how the combination of Prime Video's sports expertise and AWS's cloud infrastructure and AI capabilities is creating unprecedented opportunities for broadcasters, leagues, and fans alike.

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