Rachel Kelley is a Principal Tech BD at AWS supporting Amazon’s own M&E customers. She operates at the intersection of tech and media in service of storytelling. In 2025 she oversaw delivery of the innovative Prime Insights NASCAR Burn Bar. Prior to AWS she worked in M&E tech and management consulting, with projects ranging from the first fully automated cloud-based DCP mastering and packaging of a tentpole title, to streamlining music royalties payouts. She is passionate about efficiency, native gardens, teamwork, sharp cheddar, and her family.