Siumy Keys, VP, Brand Partnerships, NBCUniversal Advertising & Partnerships

Siumy Keys serves as vice president, brand partnerships for NBCUniversal. In her role she leads sales and sponsorship strategy, monetization and partnership modeling for Bravo and Telemundo’s premium entertainment portfolio across linear, streaming, social and experiential platforms.

With more than two decades of experience, Keys has worked across virtually every content genre and media platform, with a particular affinity for the energy and immediacy of live events. Her career highlights span global sporting moments such as the FIFA World Cup, iconic music and culture events including the Latin Billboard Awards and fan-first experiences like Bravo Fan Fest and BravoCon.

Most recently, Keys spearheaded the sales and partnership strategy for BravoCon 2025, delivering the most successful iteration of the network’s flagship experiential event to date. As a media executive driven by a deep passion for content and the powerful role storytelling plays in shaping culture and connection, her leadership has been instrumental in redefining how brands engage with fandom-driven, culturally relevant content at scale.

A bold and innovative marketer, Keys thrives in environments that encourage smart risk-taking and boundary-pushing ideas. She has led numerous “firsts” throughout her career, from unlocking new partnership models to breaking ground on NBCUniversal’s first-ever interactive commercial innovation. In 2018, she achieved a long-standing personal and professional milestone by leading the marketing efforts for NBCUniversal’s first-ever FIFA World Cup – a multi-year initiative that began when Telemundo Deportes was awarded the rights years earlier.

As a leader, Keys is known for her coaching-centric management style and deep commitment to mentorship. She believes leadership is about helping people find their voice, realize their potential, and feel supported through every phase of their career – an approach that has shaped strong teams and enduring professional relationships.

Keys is a graduate of Fairleigh Dickinson University with a Bachelor’s of Science in Marketing.