How legalized betting is reshaping fan engagement, media coverage, league partnerships, data rights, and integrity—and what the next phase looks like as regulation, technology, and consumer behavior continue to evolve.

As legalized sports betting and fantasy gaming continue to expand across the U.S. and globally, it is fundamentally reshaping how fans engage with games, how media partners package content, and how leagues approach data and integrity. This session brings together leaders from prediction markets, licensed operators, daily fantasy platforms, and policy to explore how wagering is influencing everything from broadcast strategy to fan behavior. Panelists will examine how emerging technologies, evolving regulations, and new consumer expectations are redefining the relationship between sports, media, and real-time participation.

This discussion will explore:

• How betting, fantasy, and prediction markets are transforming fan engagement and second-screen behavior
• The growing role of data rights and real-time analytics in media and wagering ecosystems
• How regulatory frameworks are shaping innovation and competition across platforms
• What the next phase of the sports betting and fantasy economy means for leagues, media partners, and consumers

About NAB

The NAB Show is the world’s leading conference for media, entertainment, and technology executives, bringing together senior leaders from broadcasters, streaming platforms, studios, and rights holders to shape the future of content and distribution. The show’s 2026 sports summit program will focus heavily on how live sports and premium content are evolving across global platforms, making this an ideal forum for a forward-looking discussion on rights, reach, and revenue. This session is designed to convene decision-makers who are actively shaping the industry.