How new capital is entering leagues and teams, what it changes about governance and growth expectations, and where the biggest opportunities lie.

As institutional capital increasingly flows into sports through private equity firms and sovereign wealth funds, the ownership landscape is undergoing a fundamental transformation. This session examines how new investment structures are reshaping league governance, accelerating global expansion, and redefining expectations around growth, liquidity, and long-term value creation. Industry leaders will discuss how leagues and ownership groups are balancing access to capital with control, tradition with innovation, and financial return with competitive integrity.

This discussion will explore:

How private equity and sovereign wealth are entering sports—and what they are seeking in return
What new ownership models mean for governance, decision-making, and league stability
Where global capital is creating opportunities for expansion, infrastructure, and media growth

About NAB

The NAB Show is the world’s leading conference for media, entertainment, and technology executives, bringing together senior leaders from broadcasters, streaming platforms, studios, and rights holders to shape the future of content and distribution. The show’s 2026 sports summit program will focus heavily on how live sports and premium content are evolving across global platforms, making this an ideal forum for a forward-looking discussion on growth, reach, and revenue. This session is designed to convene decision-makers who are actively shaping the industry.