As global audiences scale into the billions and distribution fragments across broadcast, streaming, and digital platforms, the economics of sports media rights are being reshaped in real time. This session examines how rights are valued, packaged, and distributed in an increasingly international marketplace, where global reach often intersects with highly concentrated fan bases. Panelists will explore how properties are balancing scale with monetization, unlocking new revenue streams, and navigating cross-border partnerships and platform strategies. From evolving rights structures to the role of emerging technologies and distribution models, this conversation will define how the next era of sports media is being built at a global level.