Part 1: Your Market and Product Fit

If your product touches the media pipeline anymore from creation, delivery, monetization or security, NAB Show is your stage.

You should exhibit if your company …

☐ Builds cloud, AI, streaming, security or creator-economy solutions.

☐ Is launching a new product or feature.

☐ Wants to reach global buyers across 150+ countries.

☐ Sells to broadcasters, streamers, publishers, studios, OTTs, sports or digital
content teams.

☐ Offers tools for remote production, cloud workflows or real-time collaboration.

☐ Provides monetization, ad-tech or data-driven optimization solutions.

☐ Powers live production, automation or virtualized workflows.

☐ Supports media metadata, rights, licensing, or content protection.

Part 2: Your Growth Goals

NAB Show puts you in the room where decisions are made.

You should exhibit if you want to …

☐ Accelerate global brand awareness.

☐ Enter new markets or verticals.

☐ Scale enterprise reach or crack into major media accounts.

☐ Get in front of C-suite and VP-level buyers.

☐ Generate sales qualified leads at volume.

☐ Drive partner, reseller or ecosystem expansion.

☐ Increase press, analyst and creator attention.

☐ Be part of the industry conversation around AI, cloud or next-gen workflows.

Part 3: Your Buyer Engagement Needs

Attendees come to NAB Show to evaluate vendors, compare technologies and build long-term relationships.

You should exhibit if your buyers are currently …

☐ Evaluating AI/automation tools

☐ Migrating workflows to cloud or hybrid environments

☐ Overhauling content security or DRM

☐ Expanding global distribution

☐ Scaling live or remote production

☐ Seeking ways to reduce cost per output

☐ Exploring new monetization models

☐ Looking for partners who integrate across their ecosystem

Part 4: Your Competitive Landscape

Your presence at NAB Show signals industry leadership, whereas your absence suggests you’re falling behind.

You should exhibit if …

☐ Your competitors show up.

☐ Your category is growing quickly.

☐ You need visibility to stand out.

☐ You want to demonstrate leadership in AI, cloud or media innovation.

☐ You want your solution included in analysts’ and press coverage of the Show.

☐ You want creators, influencers and reviewers to spotlight your tech onsite.

Part 5: Your 2026 Strategy

You should exhibit if you’re planning to …

☐ Launch a product between Q1–Q3.

☐ Expand globally.

☐ Grow enterprise pipelines.

☐ Recruit partners, resellers or integrators.

☐ Pilot new technology with early adopters.

☐ Strengthen brand authority in AI, cloud or media production.

☐ Shift position from challenger → leader.

Bonus: Quick “Gut Check”

You should exhibit if any of the following statements resonate:

☐ “Our buyers are overwhelmed and need clarity.”

☐ “We need more high-value conversations in less time.”

☐ “We need global reach without global travel.”

☐ “We can win more deals by showing; not telling.”

☐ “We want to be where the industry looks for innovation.”

Final Score

Count the number of boxes you checked to help determine whether you should attend NAB Show this year: