Joe Ochoa, Co-Founder and GM, Creator Television

Joe Ochoa is the co-founder and general manager of Creator Television, the first creator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to TV, launched by Sabio in January 2025. In his role, Ochoa oversees all business operations and business development, including all production needs, from development and acquisition to post. With production and creative teams located across the U.S. and throughout the world, Ochoa’s ’s collaborative leadership has brought together the most diverse slate of creative and unique storytellers to today’s streaming industry. He joined Sabio, the parent company of Creator Television, in March 2022.

Ochoa is an Emmy Award-winning creative and producer. His background includes producer roles at MTV Networks (MTVU, “Made,” “Ten on Top,” “The Seven”), NBCUniversal (“Open House,” “First Look”), The QYOU (an international creator-focused network), Yahoo! Sports and Wealth TV (“Lux Lifestyles”).

Prior to Creator Television, Ochoa also served as digital & creative manager for the Conrad N. Hilton Foundation, where he established the internal creative team, which led to the visual, brand and website refresh for the historic hotelier. Additionally, Ochoa was the director, creative services for PatientPop (SaaS marketing) and Clique Media Group, respectively. 


A graduate of Long Island University, Ochoa holds a BFA in Broadcasting & Electronic Media. Among his other awards includes, AVA Digital Award, and winner of five North American film festivals and seven official selections. Ochoa resides in Los Angeles with his wife, where he spends his free time drumming joe in the garage or planning his next international adventure.