This session features two separate but complementary panels examining how live media is evolving from production to delivery. The first panel offers an inside look at modern live sports and esports workflows, where massive scale, ultra-low latency, and constant innovation are required to deliver high-stakes global events across broadcast and streaming platforms. With perspectives from engineering teams including Riot Games, it will explore how AI is shaping what comes next, presented by Cisco.

The second panel turns to the network layer, highlighting the future of broadcast-broadband convergence through a groundbreaking proof-of-concept deployment enabling ATSC 3.0 and 5G Broadcast coexistence via TDM from a single transmitter—providing a practical roadmap for spectrum-efficient next-generation services.