NAB Show
Advertising.
Reach Buyers at the Right Moments
Our advertising solutions are designed to support multiple exhibitor objectives before, during and beyond the Show.
By the Numbers
300K
Weekly email readers
194K
Social reach across channels
670K+
NABShow.com unique visitors (Jan-Apr 2025)
*Reach varies by channel and timing.
“They’ve almost been running to the booth. The orders are going to be coming in pretty thick and fast, which is fantastic – and again, why NAB is such a valuable show for us.”
– Matt Williams-Neale, Vice President of Marketing, Appear
Customize Your Plan
Flexible options. Custom plans. Proven channels your audience already trusts.
Email Marketing | Map Your Show | Mobile App | NAB Show Daily | Website
Website
Reach buyers early as they research exhibitors, plan schedules and explore industry trends before they arrive on site.
NEW! 2026 NAB Show Digital Guide
✔ Pre-Show ✔ On-Site
- Featured categories: AL, Cloud and Streaming
- Inclusion in weekly emails
- Bi-weekly social media promotions from NAB Show handles (Facebook, LinkedIn, Instagram, TikTok, Threads and YouTube)
- Special graphical treatment within the “Exhibitor Highlights” section of the Show Planner
- Three banner ad placements on the Digital Guide page
Sponsored Web Content
Popular Choice
✔ Pre-Show ✔ On-Site ✔ Year-Round
- From web banners and articles to logo placements, connect with buyers through high-visibility placements across NABShow.com.
- Homepage banner placement positioned contextually alongside industry news, thought leaders’ insight or pertinent NAB event information.
- Logo placement on promotions, including the homepage and within articles.
- Sponsors supply a 300-word article linking to a dedicated page.
| 2025 | Sessions | Active Users |
|---|---|---|
| Jan | 182,670 | 133,603 |
| Feb | 216,707 | 158,709 |
| March | 360,766 | 239,213 |
| April | 274,211 | 184,572 |
Performance varies by creative, timing, and objective. High-performing months align with peak attendee planning periods.
Sitewide Display Advertising
Popular Choice
✔ Pre-Show ✔ On-Site ✔ Year-Round
- Best for brand awareness and sustained visibility during peak planning months.
- Display advertising is most effective for sustained visibility and brand recall rather than direct response.
- Develop creative to drive leads, announce products and services, promote special events or support preshow meeting requests.
- Placements include: Homepage (970×90), Site-wide (970×90), Site-wide (300×250)
Campaign Performance
March – April 2025
23K+
Average Monthly Impressions
25
Average Monthly Clicks
.11%
Average Click-through Rate
*Performance varies by creative, timing, and objective. High-performing months align with peak attendee planning periods.
Countdown Clock
✔ Pre-Show
- Ad display format: 728×90
- Sponsors should provide a 1458×180 graphic for best viewing across multiple devices
Monthly Performance
March – April 2025
45,114
Total Impressions
285
Total Clicks
.63%
Average Click-through Rate
*Performance varies by creative, timing, and objective. High-performing months align with peak attendee planning periods.
Email Marketing
Put your brand directly into the inboxes of engaged industry professionals through trusted NAB Show communications.
Sponsored Placement in NAB Show Email
Popular Choice
✔ Pre-Show ✔ Year-Round
- Exclusive opportunity to reach 325K+ NAB community
- Weekly promotional emails covering trending news, industry insights and upcoming events
- Drive traffic to your site and generate additional pipeline activity
- Sponsor supplies a 25-word promo and link with logo to appear in each weekly email during the sponsored month, linking to a dedicated URL
Dedicated Sponsor Email
Popular Choice
✔ Pre-Show ✔ Year-Round
Deliver a dedicated message designed by your brand to a highly engaged, opt-in industry audience without competing content.
- Reach a geo-targeted audience of 325K+ readers
- Weekly promotional emails covering trending news, industry insight and upcoming events
- Drive traffic to your site and generate additional pipeline activity
E-Blast Metrics
April – October 2025
79,444
Average Emails Delivered
37.49%
Average Open Rate
1.94%
Average Click-through Rate
*Performance varies by creative, timing, and objective. High-performing months align with peak attendee planning periods.
NEW! Mobile App
Connect with attendees while they’re actively planning meetings, sessions and booth visits. Engage attendees throughout their planning and on-site experience through high-impact mobile placements.
Sponsorship Opportunities
✔ Pre-Show ✔ On-Site
Compare sponsorship levels to find the right fit for your goals.
+ Platinum Sponsor
- Splash/Interstitial Page
- Login Screen
- Onboarding Screens
- Sidebar Navigation
- Inline Schedule Ads
- Sponsor Directory
- Rich Push Notification
+ Gold Sponsor
- Inline Schedule Ads
- Rotating Banner Ads
- Sponsor Directory
- Discover Screen
- Feature Tiles
- Standard Push Notifications
+ Silver Sponsor
- Inline Schedule Ads
- Rotating Banner Ads
- Sponsor Directory
- Feature Tiles
NAB Show Daily
Leverage the widely distributed daily publication at NAB Show to reach attendees before and during the event.
First Look Digital Newsletter
✔ Pre-Show
Each issue features the latest technology headlines, exhibitor questions-and-answers and exhibitor news about products and services.
- 200,000+ total distribution per issue
- 10 issues beginning 6 weeks ahead of the Show
Pre-Show Preview
✔ Pre-Show
Ad Sales Close March 13, 2026 | Ad Material Due March 27, 2026
Reach buyers before they get to Las Vegas by advertising in the NAB Show Daily Preview edition, delivered in a digital e-zine format the week before the Show to all NAB Show pre-registered attendees and select Future B2B subscribers.
- Offers advertisers the additional value of a hyperlink to their website, rich media options (flash, streamed audio, video, etc.)
- Repurpose your print ad or create a new one
Official Show Daily Newspaper
Popular Choice
✔ On-Site
Ad Sales Close March 20, 2026 | Ad Material Due March 27, 2026
Published Sunday, Monday and Tuesday mornings, the NAB Show Daily Newspaper gives your message maximum visibility at the Show.
Distributed at select NAB Show hotels, the Las Vegas Convention Center, on buses, in large display bins strategically placed around the Show and at all main LVCC entrances.
Map Your Show
Make it easier for attendees to find and engage with your brand through enhanced directory and discovery tools.
2026 Upgrades
✔ Pre-Show ✔ On-Site
- Enhanced listings help attendees discover your brand faster and connect with your team more easily.
- Basic, Bronze, Silver and Gold listing plans available
- NEW: Increase ROI with Sales Accelerator
Let’s Build the Right Advertising Plan for Your Goals
Our team works with exhibitors of all sizes to design advertising solutions that align with your objectives and budget.