Powering the New Creative Class — Inside the Business of Modern Creators

Creators aren’t just influencers — they are founders, brand and media empires. As digital-native talent reshapes entertainment, commerce and community, the ecosystem supporting them is rapidly evolving. From brand deals and content strategy to equity partnerships and IP ownership, this panel dives into how top agencies and platforms are helping creators grow real businesses.

Moderated by:

Lucia Moses, Senior Correspondent, Business Insider

Speakers:

• Lauren Inganamort, Head of Strategic Brand Partnerships, LTK
• Michael Jones, Senior Vice President, Wasserman

Join Us at NAB Show New York

October 21-22, 2026
Javits Center | New York, NY

Discover practical insights, evolving workflows, emerging business models, technology adoption and new opportunities across the media ecosystem.

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