Working With Creators: What “Traditional” Sports Media Is Looking For

Sports content leaders from regional and national sports networks, broadcast and cable share insights about what they want from potential collaborations with creators.

Tune in as these executives discuss the prospective upshots of partnerships with creators, their most pressing audience needs and the challenges of crossing the divide between traditional and new media.

Moderated by:

Michael Depp, chief content officer, NewsCheckMedia; editor, TVNewsCheck

Speakers:

• Alexandra Matcham, vice president of content, NBC Sports Philadelphia
• Sean McGarvy, senior director, Digital News, The E.W. Scripps Company
• Ed Placey, vice president of production, FanDuel Sports Network
• Christy Tanner, chair, Swerve Sports

Thank you for attending NAB Show New York 2026.

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September 29-30, 2027 | Javits Center, New York, NY

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