Video.

Working With Creators: What “Traditional” Sports Media Is Looking For

Sports content leaders from regional and national sports networks, broadcast and cable share insights about what they want from potential collaborations with creators. These executives share the prospective upshots of these partnerships, the audience needs they most immediately must address and the challenges of crossing the divide between traditional and new media.

Moderated by: Michael Depp , chief content officer, NewsCheckMedia; editor, TVNewsCheck

Speakers:

Alexandra Matcham, vice president of content, NBC Sports Philadelphia
Ed Placey, vice president of production, FanDuel Sports Network
Christy Tanner, chair, Swerve Sports
Sean McGarvy, senior director, Digital News, The E.W. Scripps Company

Oct. 23, 2025