NAB Show

NAB Show

Video.

The Traffic Collapse Is Real — Now What? Life After Facebook, X & Google Referrals

Social platforms are pulling back from news, search is changing fast, and referral traffic is more volatile than ever. This session looks at what’s actually working now: newsletters, podcasts, apps, direct subscriptions, SEO rethinks, and community-first strategies — and what publishers should stop chasing. This session examines both distribution strategies and the evolving policy environment that could shape the future of news discovery.

Moderator: Lachlan Cartwright, Founder, Breaker Media

Speakers:

Anna Dubenko, Director of Newsroom Audience, The New York Times
Will Payne, Deputy Editor-in-Chief, The New York Post Media Group
Mohamed Moawad, Managing Editor, Al Jazeera Channel

Location: Media and Entertainment Theater

May 2, 2026