Fans increasingly expect sports experiences to feel more immersive, more connected, and more personal wherever they watch. This session explores how teams, leagues, and media partners are responding to that shift by using technology to deepen engagement, expand access, and strengthen fan connection across in-venue, broadcast, and streaming environments.

The discussion examines how the push toward more immersive experiences is raising the bar for the industry while also introducing new technical demands around performance and delivery. Looking ahead, attendees will gain insight into how the next phase of fan engagement will be shaped by more personalized, interactive, and responsive experiences — and what it will take to bring them to life at scale.

Moderator: Alyssa Meyers, Senior Reporter, Sports Marketing, Marketing Brew

Speakers:

Shelby Williams, Head of Integrated Sports Marketing, AWS
Jonathan Adashek, SVP, Marketing and Communications, IBM
Giles Baker, Senior Vice President, Dolby Cloud Solutions

Location: Sports Theater