Sports media is evolving rapidly, driven by the race for viewership, attention and deeper fan engagement. New distribution models and direct-to-consumer strategies are transforming how live content is produced and delivered.

At the 2026 NAB Show, attendees explored the future of sports rights, production and fan engagement through an expanded, four-day Sports Summit. Open to all and on the show floor for the first time, it brought together leaders across media, technology and sports to examine new approaches to coverage and next-generation fan experiences. Sessions also highlighted innovations in production tools, graphics, replay and remote workflows, advancing how sports content is created and delivered.