From the invention of the “low slash” camera to today’s center-court and remote-operated workflows, NBA coverage has been shaped by decades of technical innovation and creative risk-taking.
In this session, legendary director Andy Rosenberg — whose groundbreaking work helped define the modern look and feel of basketball broadcasts — joins ESPN/ABC Senior Remote Operations Specialist Eddie Okuno, one of the pioneering center-court camera operators, along with longtime league executive and technology innovator Steve Hellmuth, to explore how the game is captured and experienced on screen. Moderated by Sports Broadcasting Hall of Famer Tom Fletcher, the conversation traces the evolution of NBA production from its earliest innovations to today’s standardized techniques, while examining how new tools, workflows, and creative approaches will shape the next generation of live sports broadcasting.

Moderator: Tom Fletcher, Consultant, Fujifilm

Speakers:
Andy Rosenberg, 17x Emmy Award-winning Director, White Mountain Sports Productions
Eddie Okuno, Director, Specialist Operations, ESPN
Steve Hellmuth, League & Technology Consultant, Hellmuth Company

Location: Sports Theater