Data was once a by-product of media operations. Now it’s beginning to act as the strategic foundation that underpins them.

Drawing on findings from the DPP’s recent Making Data Pay series, this session explores how media companies are moving beyond collection to application — using data effectively to improve engagement, streamline the media supply chain, and inform both business and creative strategy.

Moderator: David Thompson, Technology Strategist, DPP

Speakers:

Igor Macaubas, Director of Product & Engineering, Digital Products, Globo
Ivan Verbesselt, Chief Strategy & Marketing Officer, MEDIAGENIX
Robyn Goldman, VP of Business Solutions, AMC Networks

Location: VideoNext Theater