As sports continues to attract new capital, investors are looking beyond teams to opportunities across media, technology, intellectual property and emerging platforms. This conversation examines where value is being created, what makes a sports investment compelling and how the industry’s next phase of growth may take shape.

Moderator: Ben Horney, Deals Reporter, Front Office Sports

Speakers:

George Barrios, Director and Investor, CVC’s Global Sport Group
Laurie Freeman, Partner, Bruin Capital

This session was recorded at NAB Show New York 2026.